A Hands-On Journey: Crafting Tomorrows Heirlooms Today.

A Journey into Craftsmanship

As the Founder and Creative Director of PORSCIA YEGANEH®, my dedication to crafting #ForeverLuxury extends beyond design to nurturing a deep, personal connection with each of our skilled Italian artisans. This journey isn't just about overseeing production; it's about immersing in the art of creation with our craftsmen in Milan and Florence. They are not merely suppliers; they are co-creators, partners who understand and share the brand's vision and values. Together, we uphold the #AllMADEINITALY standard, not just as a label, but as a testament to our shared dedication to unparalleled quality.

Crafting Forever Luxury

From the heart of Italian craftsmanship, each thread, each stitch in our creations is a narrative of this partnership. My walks through the ateliers and dialogues with artisans are moments of shared passion, where I actively participate in a tradition as ancient as civilization itself. This intimate collaboration shapes the unique essence of our brand - where the dreamer and the doer unite to redefine luxury.

PORSCIA YEGANEH in the factory

Transparency and Ethical Practices

Transparency and Ethical Practices Transparency in fashion is the practice of openly communicating every aspect of your brand, from process and employees to mishaps and successes. While transparency often needs to be taught, it has always come naturally to me. Fortunately, this worked out in my favor, as I discovered that when brands are transparent, consumers are more willing to trust, support, and resonate with them. We strive to raise standards regarding ethical practices across the industry, resulting in a responsible brand that values trust and quality. In this way, PORSCIA YEGANEH® is not only revolutionizing fashion; we are revolutionizing the force behind the fashion.

The Art of Sourcing

In my journey, I have personally met each of my suppliers to delve into the heart of their skills. When I ask about the thread they use or the metal they prefer, I'm not just gathering information; I'm understanding their choices, absorbing their wisdom, and considering how to best incorporate these elements into my designs. It's this level of detail that sets PORSCIA YEGANEH® apart in a crowded luxury landscape.

Porscia Yeganeh and her craftsment inside the production factroy

An Unwavering Team Commitment was

Our team embodies the brand, infusing expertise into every piece. Together, we craft heirlooms, weaving tales of #ForeverLuxury, celebrating legacies every Lady can proudly wear.

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