Beginning in 2014 with a single Instagram hashtag—even before hashtags were “a thing”—Porscia Yeganeh challenged the status quo in the fashion world with #AllMADEINITALY.
Then, in a game-changing move to set her company’s production process apart and ensure customers get what they deserve, Porscia Yeganeh paved the way with a label sewn onto all her products—the first ever to read “All MADEINITALY”—and back up the claim. The label doesn’t just state the country of origin like every other company. It guarantees that everything from design to sourcing to manufacturing begins and ends in Italy—the country where Forever Luxury is made.
Her eponymous luxury brand is the first anywhere in the world to use the inclusive label language that makes a promise to its customers about a product’s European origins - when a product cites Italy as its origin, it should wholly be made inside of Italy.
To endorse the uniqueness of Italian artistry means to attest the quality of an entire productive process, and vouch for a true luxury experience. The authenticity shines in each and every detail of the creations. From trims to sewn-on labels, from body to packaging: everything is sourced, crafted and produced in Italy.
Holding the All MADE IN ITALY certification implies passing checks that ascertain the entire production cycle and meeting parameters required by Italian legislation: it guarantees the authenticity of a 100% Italian product and involves every aspect of an item’s development.
Porscia Yeganeh is an expert on matters of taste. She embodies the true spirit of the connoisseur as she masterfully blends heritage and avant-garde, wisdom and wit. An exclusive luxury brand, PORSCIA YEGANEH® achieves excellence by rethinking the concept of luxury and believing in a creative process that favors quality over quantity, where meticulous artisanal expertise meets cultured design.
At a time when public awareness on the effects of mass production and consumption is rising, the connection between transitory fashion trends and the demands for increasingly fast-paced manufacturing are factors that contribute to bigger issues within the industry, such as waste and unfair working environments. This is why PORSCIA YEGANEH® asks suppliers to meet strict requirements aligned to social, environmental and qualitative standards. Porscia Yeganeh recognizes the value of conscious design and sustainability and, at the same time, understands the needs of modern women as #AConsumerOfMyOwnGoods
To learn more about PORSCIA YEGANEH®’s commitment to producing only authentic Italian-made pieces and the story behind the All Made in Italy label, visit allmadeinitaly.com.